Living the expat life in Asia during most of the 1990’s saw Sun Emporium Director and designer Sally Michael embark on a quest to bring the Australian sun safe message to the world of children’s swimwear. Family holidays in exotic destinations invariably drew attention to the fact that her young son always wore a UV Sun Shirt when swimming as that’s what Aussie kids do at the beach! Other families thought this was a brilliant way to protect their own children from the harsh summer sun. Some parents loved the idea of minimising the amount of sun screen chemicals their children would need while wearing a sun shirt. Many parents were seeing a ‘rashie’ for the first time.
Sun Emporium is now a global brand supplying quality retailers in Australia, the US, the UK, Japan, Malaysia, New Zealand and Europe.